Nowadays, personal data has become a highly valuable resource. Whether it is a person’s name, surname, phone number, email, or even online behavior, such data can be used for business purposes or may cause serious damage if misused or violated.

To address this, Thailand enacted the Personal Data Protection Act B.E. 2562 (2019) (PDPA) to safeguard the rights of data subjects and to establish the duties of organizations or businesses that collect, use, and disclose personal data.

Key Rights of Data Subjects under the PDPA

1. Right to be Informed
   Data subjects have the right to know for what purpose their data is collected, who controls the data, and how long it will be retained.
2. Right of Access
   Data subjects may request a copy of their personal data held by an organization, as well as review how their data is being used.
3. Right to Rectification
   If the data is inaccurate or incomplete, data subjects may request corrections.
4. Right to Erasure / Right to be Forgotten
   Data subjects may request deletion or destruction of their personal data in certain cases, such as when it is no longer necessary to retain the data or when consent is withdrawn.
5. Right to Object
   Data subjects can object to the processing of their personal data for specific purposes, such as direct marketing.
6. Right to Restriction of Processing
   Data subjects can request a temporary halt to data usage, for example, during verification of data accuracy.
7. Right to Data Portability
   Data subjects may request their personal data in a readable format and transfer it to another service provider.
8. Right to Withdraw Consent
   If consent has previously been given, data subjects may withdraw it at any time.

What Businesses and Organizations Must Be Aware Of under the PDPA

• Must obtain explicit consent from data subjects before collecting, using, or disclosing personal data.

• Must establish a Privacy Policy that is transparent, easy to understand, and clearly communicated to data subjects.

• Must implement processes to securely collect, use, and protect personal data to prevent leaks or misuse.

• Violations of data subject rights or unauthorized use of personal data may result in both civil and criminal penalties, including fines of up to 5 million baht.

If you are facing issues related to the violation of your personal data, or if you have any concerns regarding the PDPA, Alpha Lawyers is ready to provide legal consultation and take action to protect your rights in accordance with the law.

Phone: +66 91 724 6196
Email: alphalawyers1@gmail.com
Line ID: @ALPHALAWYERS
Website: www.alphalawyerskorat.com

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